作者：Ofish
转载自：对话雅虎搜索
老君曰：大道无形，生育天地。大道无情，运行日月。大道无名，长养万物。吾不知其名，强名曰道。夫道者，有清有浊，有动有静。天清地浊，天动地静。男清女浊，男动女静。降本流末，而生万物。清者浊之源，动者静之基。人能常清净，天地悉皆归。
SEO是一种心态
SEO真的是仅仅面向搜索引擎的优化？那搜索又是为谁呢？一个真正的SEO行为如其说针对搜索不如说针对用户。仅仅考虑SE喜好而为必然剑走偏锋花了很多精力在用户看不到的地方，陷入迷信密籍与技巧。
SEO是一种习惯
无数的文章大谈TITLE，META，ROBOTS,ALT,SITEMAP等等技巧。其实这是技术的基本编码习惯，很遗憾的是现实生活中技术绝大多数不懂这些，也没想到研究这些，上班干活，老板交待的功能实现了拉倒，其它的不干我事。所以常常指导干这些的都是技术半桶水。当然这些也算是SEO涵盖的范畴，但是重要吗？大家都这么干就并不是非常重要，就象大家都是W3C标准，对于SE来说这一点几乎可以忽略不计了。辩证的来看有比没有强，这种类型的所谓SEO说白了应该是技术人员融入到自己的编码习惯中去，而不应该还让这些技术半桶水来指点。
SEO是一种动态实践而没有一成不变的秘籍
SEO需要花费时间去试验，观察搜索的变化，需要不断的研究日志及统计数据，了解SE对该站的动态。一个人弄个几十个站，每天观察搜索的变化，不断试验，不出半年我保证你是个周围人心目中的SEO高手，对于SE及SEO能头头是道。
网络上SEO介绍文章汗牛充栋，其实基本上是好的不灵，坏的灵。道理很简单即使真的是一个很有用的方法，最多代表在那篇文章发表那一刻及之前有效果。等到你看到，可想而知很多人会看到包括制订搜索规则的人。自然这种方法会失去效力。
SEO是一种低调的事业
高调唱SEO的下场都是网站被搜索封光光，沦落到卖所谓的密籍和技术，且不论那些密籍技术是否真的有效果。仅仅是高调就犯了大忌。SE都被NASQA高赢利预期压的喘不过气来，你倒好还这么嚣张的和我抢客户，大家都找你SEO了，我关键字，竞价卖谁去？结局只能是被灭掉。你技术牛是不，我规则制不住你，没关系，我人工把你站弄到10页以后去。你能咋地？当然另一种高调吆喝传授日进斗金SEO技术的几近乎骗，就不在这讨论了，因为如果真的这么好赚，他为什么不自己赚，还要肥了你。
SEO需要尊重SE
尊重SE需要体现在各各方面，SE可能会出现这样或者那样的问题。平常心对待不要恶语中伤。毕竟SEO是需要靠着SE混饭吃，皮之不存毛将焉附？这方面我有过很大教训，某年某月某日是中国现代历史上一件至今还很忌讳的事件的**周年纪念日，某SE积极配合在搜索中把**这个数字给屏蔽了。导致的结果是把域名里含有**的一个著名网站给屏蔽了。我当晚发现在网络上逞能第一个发布了该信息，当初的本意无非有噱头弄点流量，没想其他的。该信息被很多业内BLOG转载，第二天被该SE惩罚，封域名一年。到这一步了再好的SEO又有什么用呢？说倒底SE如人，中国人做的SE，其必然具有中国人的性格，优，缺点，国民劣根性。搜索如人，人如搜索。心中没有SEO才是真的SEO。
（因篇幅有限，只截取部分文章）
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Source Link>>Blog:
雅虎搜索日志>>Publish Date: 10/21/2007 7:02:46 AM
>>Keywords: seo
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