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Bruce Clay, Inc. Blog

7/22/2008 Six Questions with Kendall Allen
We"ll be conducting a couple of speaker interviews as we prepare and get excited for next month"s big Search Engine Strategies San Jose show. We were lucky enough to get Kendall Allen from Incognito Digital to sit down with us for a brief chat. Here"s what she had to say!...
7/21/2008 Newsflash: BlogHer Supports Women
Michael Gray gave Google the day off and decided to pick on women instead, or more specifically, BlogHer. Michael claims that the BlogHer conference is guilty of sexual discrimination. He"s offended that there weren"t any male speakers included on the BlogHer agenda and says males who did attend were treated...
7/21/2008 Guestblogging Week at Bruce Clay Aug 4-8!
You may want to sit down for this. I"m getting ready to do something I haven"t done in...forever. Something that until this day I have only ever seen in movies or read about on other people"s blogs. Something Bruce and Susan have been trying to get me to do for...
7/18/2008 Friday Recap
Today"s Friday Recap is coming to you live from BlogHer 2008 in San Francisco. Exciting, right? I have to write this up real quick and then go make some new friends. Let"s get to it. First, let"s check in to see how Bruce Clay"s SEO Training is going this week....
7/17/2008 SEO Headlines
More Insights Into Google"s Algorithm Google"s really making good on its promise to be more transparent with today"s post on the technologies behind Google ranking. As Amit Singhai explains, Google is about understanding three things: pages, queries and users. Yeah, I got that. The information discussed in the post probably...
7/16/2008 How To Pick A Kickass Domain Name
Don"t be fooled; a bad domain name can hurt your business. Whether you picked a name that doesn"t fit or you didn"t realize that certain letters don"t play well next to one another, you may find yourself in a world of trouble if you don"t take the time to give...
7/15/2008 When Search Engine Optimization Really Matters
As I write it"s quite late on Monday night. It"s especially late for someone like myself who"s usually in bed by 11pm. But it"s one of those Mondays where even though I"m only one day in, I"m already three days behind. It"s also a travel week (I leave Thursday to...
7/14/2008 Don"t Be Popular. Be Useful.
A post over at Copyblogger grabbed my attention this weekend. It was entitled How to Stop Being Invisible and the big answer seems to be to tell people what they want to hear, to agree with popular opinion, and to be the class clown. I know I"ve put on a...
7/11/2008 Friday Recap
Happy Friday, happy peoples. It"s a nice dark and gloomy morning in Southern California. These are my favorite kind of days. If only it would rain. With thunder! I miss the East Coast. This week in SEO, we announced that we"d be running SEO training during SMX East, Andy Beal...
7/10/2008 SEO Training at SMX East by Bruce Clay, Inc.
I mentioned earlier this week that there was a lot of great and exciting stuff happening at Bruce Clay, Inc. [And that we"re hiring. --Susan] I also mentioned that there were two more things I wanted to share but would hold off. I"m going to reveal one more item today...
7/10/2008 SEO Headlines
Google"s New Keyword Research Tool Our PPC guru Nick Guastella was all aflutter this morning over the news that Google has added search counts to its keyword research tool, thereby turning on another light for SEOs and search marketers. According to Google: When you use the Keyword Tool to search...
7/9/2008 Bruce"s Guide to Appropriate Use of Flash
There has been a lot of controversy over our post about Flash not being the SEO solution that a great many people hoped. Our statements, along with many other intelligent voices, claim that Flash is not off the hook yet as a search engine-unfriendly technology. What I find amazing is...
7/9/2008 Blog Links Are Important, Just Not For Traffic
Louis Gray started up an interesting conversation that asks if blog links have lost their importance now that readers are finding their news through aggregators and relying more on news readers. I agree with all the things he mentions regarding how blogs and links have changed, I just don"t think...
7/9/2008 Where To Find Good Bloggers?
A few months back we wrote about what to look for when hiring bloggers and how to be a top blogger, but an interesting question came up over at Digital Point in regards to where"s the best place to look for bloggers. The truth is that bloggers are everywhere. People...
7/8/2008 Weekend Update
Hey all, I hope you enjoyed your long weekend (if you had one). Mine was amazingly relaxful. In fact, it was so wonderful that it"s still the weekend in my head. Don"t tell Bruce, okay? [Relaxful? Were you having a hard time choosing a word that actually exists? --Susan] Not...
7/7/2008 Bruce Clay Housekeeping
[dramatic exhale] Hi, kids. It"s the first day back after the delicious, most relaxing three day break ever which means one thing - OMGZ there"s a lot of work to do! With so many nuggets and developments and news bits floating around my head, I thought sharing them with you...
7/3/2008 SMX Advanced 2008: Give It Up
[Looks around, makes sure it"s safe to reveal secret squirrel SEO information.] Okay, kids, it"s July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embargo has lifted and now I can speak about it. If only...
7/3/2008 It"s Almost Friday Recap
Since everyone"s off tomorrow for the July 4th holiday, you get your Friday Recap a day early. Lucky you! [But seriously, how the heck did it become July already? Wasn"t it February last week? Moving on.] Meet Tutu"s Hawaiian Ice Cream Shack. They make giant snow cones here in Simi...
7/3/2008 Flying Couch to Fly Again!
Last year we asked for your assistance in helping Kent Couch find his amazing flying balloon chair and video camera and you did! His 2007 flight took him on an awesome nine hour, two hundred mile tour across Oregon before he had to touch back down. For most people that"s...
7/2/2008 Search Headlines
Ask.com Kills AskCity, Continues To Disappoint I has a story. My best friend from high school is a giant Google fanboy. I was once convinced that one of his favorite pastimes is to search for juicy Google news and then IM me the link surrounded by smiley faces and mocking...
7/2/2008 What Is Your Company Branded On?
Over at ClickZ today, Dave Evans talks about Twitter and how they"ve used failing as a brand strategy. He comments that despite the massive downtime, their penchant for taking away our most loved site features (How do you get rid of replies? Srsly?), and as competitors arise around them (Plurk,...
7/1/2008 Don"t Build Your Web Site In Flash
I"d like you to do me a favor. Please disregard everything you may have read this morning on Search Engine Land, Matt Cutts" blog and even on the Official Google Blog. Flash is still evil; please don"t use it to design your entire Web site. No, really. Don"t. I think...
7/1/2008 Weekend Update
SEO Newsletter Hitting Inboxes Today! It"s the last day of the month which means two very important things: Payday and SEO Newsletter day. Huzzah! Today"s edition of the SEO Newsletter features expanded commentary on two subjects we"ve previously written about as blog posts. First, Virginia Nussey will tell you everything...
6/30/2008 Bloglines Borked?
Sigh. Oh, Bloglines, why must you fail me so? When I logged in to check my feeds, this is what you give me? That"s one, TWO panes listing my feeds. All those times I"ve asked for more features, that"s not what I was talking about. I meant features like "faster...
6/27/2008 Friday Recap: The Birthday Edition
Huzzah, it"s Friday! And more importantly, it"s my Almost Birthday (tomorrow is the big day). Susan and Virginia have already spoiled me with bagels, coffee, balloons, lunch and a mystery present. Birthdays are delicious, aren"t they? If you were wondering what to get me for my birthday, I want this....
6/26/2008 My Thoughts On Ask.com & Core Search
Oh my poor disgraced Ask.com bag. I wish I could rescue you from the back of my closet but I still can"t bring myself to look at you. I didn"t intend to blog about the recent phone call I had with Ask CEO Jim Safka and the PR guru...
6/25/2008 SEO Headlines
Search Engine Optimization Can"t Be Rushed Birthday boy Lee Odden started a great conversation with his post about the importance of staying on top of your search engine optimization campaign and taking the time to do it right. We really can"t stress this enough. SEO is not a one time...
6/25/2008 All Your Ads Belong To The Goog
Barry Schwartz says if you thought Google Trends for Websites was scary, meet Google Ad Planner. Beta testers can enter in demographic information and sites associated with their audience and Google will spit out a list of other sites their audience is likely to visit. Barry says he was able...
6/24/2008 Advanced SEO is Traditional White Hat SEO
I wasn"t lucky enough to attend SES Toronto so I"m still getting caught up on all the feedback and session reviews that came out of the event. In doing that, I stumbled across Andrew Goodman"s review of the event where he talks a lot about the lessons that he and...
6/24/2008 SEO Weekend Update
Should Google Adopt an Ombudsman? Barry Welford left a comment on Michael Gray"s Google Website Trends wrist slapping that asked if Google would benefit from hiring an ombudsman, or more likely a team of them. It"s a novel concept, but I don"t think it"s particularly realistic. Barry thinks hiring an...
6/23/2008 Social Media Used To Be About Sharing
Li Evans had a stellar post over at SEM Clubhouse entitled What Is Social Media"s Purpose? Honestly, It"s Not About Links. Li"s post was inspired by some of the social media advice that was presented at last week"s SES Toronto that included creating multiple user accounts, tricking people into being...
6/20/2008 Google Trends for Websites? Not Cool, Google.
Quite a bit of commotion today in response to Google"s decision to do something with all your site data they"ve been sitting on. Starting today, savvy site owners can use Google Trends for Websites to do some competitive research and discover unique site metrics like estimated traffic, also searched for,...
6/20/2008 Friday Recap
Happy Friday, everyone. Any fun weekend plans? I think I"m going to camp out in the office this weekend. It"s too hot outside to leave. I fear I may melt. I wonder if I can get coffee and ice cream delivered here? Hmm... In honor of the Boston Celtics and...
6/20/2008 SEO Headlines
According to Yahoo weather, it was 105 degrees earlier in Simi Valley, CA. The palm trees and ocean views don"t look so inviting right now, do they? Yeah, I didn"t think so. Can I come live wherever you are? Yahoo Opens Up YMail. Or At Least To Some For reasons...
6/20/2008 Fight For Your Right To Desphinn
I"ve come across a few threads on the subject of desphinning and now I"m just plain curious: Do you desphinn your colleagues when you visit Sphinn? If so, what criteria you use? Do you simply have to disagree, find the content offensive, or maybe you only desphinn when something is...
6/19/2008 How Much Testing Is Too Much?
I was reading Search Engine Land yesterday (as I"m known to do) and came across Jon Miller"s article how about much landing page testing is too much. Jon offers up a highly fancy-looking equation that you can use to determine when you"re done testing your landing page. It made me...
6/19/2008 Understanding The SEO Site Review Process
In many instances, the search engine optimization process officially starts with the site review. It"s when your optimization vendor gets his or her first look at your Web site and really starts looking for holes and ways to improve it. Sometimes it"s simply one person who goes over your site...
6/18/2008 Can YouTube Save Itself With Long Video Play?
A report from the Silicon Alley Insider says that YouTube will shift its strategy as it tries to end its monetization woes with long-form video. YouTube is currently running a test with content partners to abolish the 10 minute video maximum and replace it with a maximum file size of...
6/18/2008 Joe"s Jeans, Please Fix Your Web site
aka The Dangers Of Creating Your Site Entirely In Flash I love jeans. I also love Web sites. Imagine how much I love Web sites that sell jeans! Because it"s Wednesdays and I"m on a bit of a sugar high, I thought it would be fun to call out one...
6/17/2008 Improve Your Company & Brand Through Listening
Over on the Web Digest For Marketers blog, Larry Chase has a great post about the importance of listening. It"s a brief 200ish words, but I"d really ask you all to read it. It"s worth it, both to your company, your brand, and really, yourself. As people, we"re not always...
6/17/2008 SEO Headlines
Quoting The A.P.? That will cost you $12.50, please. As a follow up to our story yesterday, I guess I should mention that the A.P. has decided in order for you to quote 5 words of their content, it"s going to cost you $12.50. If you could go ahead and...
6/17/2008 SEO Weekend Update
Hello. Do you have coffee? I"ll give you a cat for a cup of coffee. Coffee? No? Just some SEO news then? Fine. What"s Your Blog Comment Policy? Scott Allen had a really good post with Thoughts on Blog Comments, Moderation, and the Conversation where he talks about the part...
6/16/2008 Impact Your Industry Through Blogging
Jeremiah Owyang had a great post on Friday about the opportunities and challenges of corporate, team and personal blogs. A lot gets said about blogging. People talk about how it"s a great way to add content to your Web site, to establish yourself as a leader, to join the conversation,...
6/16/2008 The AP Hates The Blogosphere. We Hate Them Back
Over the past few weeks I"ve come to find that my patience for stupidity is at its lowest in the morning. Combined with the fact that it"s Monday, the most sleepy and irritating day of the week, you can imagine my reaction when I opened up my feeds and heard...
6/13/2008 Friday Recap
Hey, guys. It"s Friday and I have a belly full of gelato. Mmm, Italian deliciousness. IT services provider Telindus conducted a survey and found that 39 percent of 18-to-24 year olds would quit their jobs if their bosses blocked Facebook. Well, yeah. That"s because 18-year-olds are working at McDonalds or...
6/13/2008 SEO Headlines
Should Your Employees Be Your BFFs? Barry Schwartz pointed me to an article from Ad Age this morning that asks Do Bossfriends Create Great Employees. It"s funny, because if you asked me that a year ago my answer would have been completely different than what it is now. When I...
6/12/2008 Quick & Dirty Guide to Copyrighting Your Content
You work hard to create content that will inspire your users and describe exactly what it is your site is about. Unfortunately for you that unique content that you"ve poured your blood, sweat and tears into is now being stolen, scraped and copied at this very moment. It sucks, doesn"t...
6/10/2008 SEO Headlines
Serving Up YouTube As Punishment How"s this for a poetic justice, a Florida judge has decided that two boys charged with battery and criminal mischief for recording a "prank" and uploading to YouTube must create yet another YouTube video. This time around the video will be them apologizing for their...
6/10/2008 Avoiding Product Fail
Yesterday Chris Winfield joked that "fail" was probably the most used word on Twitter and wondered what that said about Twitter in general. I think it says that Twitter is teh suck. However, I also think it means that we"ve finally come to realize how powerful we are as users/consumers/evangelists....
6/9/2008 SEO Weekend Update
Well I hope your weekend was less stressful and less email-hell-laden than mine was. :) Also, a confused Susan (who was out Friday afternoon) read the Friday Recap and wondered what the heck "secret squirrel" meant. Apparently this is an East Coast thing? But just to assure everyone, no, there...
6/7/2008 Friday Recap
Happy Friday! I just returned from a delicious Hawaiian Luau in the park with my Bruce Clay coworkers. We ate yummy BBQ, walked barefoot in the grass, watched the ducks in the pond, and talked about secret squirrel Bruce Clay stuff. You should have been there. In case you"ve missed...
6/6/2008 SMX Advanced Goes To The Dark Side
Mere seconds after the much anticipated Give It Up session ended on Wednesday, Virginia and I jetted to the airport to meet up with the rest of the BC team. We gathered in the Alaskan Lounge at Sea-Tac to wait out our one hour flight delay while unwinding and reflecting...
6/5/2008 Amazing New PPC Tactics
Moderator Matt Van Wagner says that at this session you"ll probably see a few things you"ve never seen before. Our speakers are Addie Conner, Director of Search Marketing, CourseAdvisor; Stanislas Di Vittorio, Founder, eSearchVision; Siddarth Shah, Senior Bsiness Analyst, Efficient Frontier; David Szetela, Owner and CEO, Clix Marketing; and Natala...
6/4/2008 Analytics Every SEO Needs To Know
I"m stepping in late after a lunchtime interview for SEM Synergy with the awesome Jeremiah Andrick. Check that out next Wednesday on WebmasterRadio.fm. On to the session. We"ve got Rand Fishkin, Co-Founder and CEO, SEOmoz, Inc., moderating. Our speakers are Brian Klais, Executive Vice President, Search, Netconcepts; Laura Lippay, Group...
6/4/2008 Diagnosing Web Site Architecture Issues
Back from lunch. Carrot cake is delicious and Vanessa Fox is now moderating the Developer"s track with speakers David Golightly (Zillow), Jonathan Hochman (Hochman Consultants) and Chris Silver Smith (Netconcepts). Vanessa says we"re going to talk through the kinds of things they look for when they"re going through sites and...
6/4/2008 International SEO
Jeffrey K. Rohrs is moderating. Our speakers are Andy Atkins-Kruger, Managing Director, WebCertain; Kristjan Mar Hauksson, Director of Internet Marketing, Nordic eMarketing; Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.; and Ian McAnerin, CEO, McAnerin International, Inc. Ian McAnerin will present first. Internationalization revolves around domain, language, culture, and...
6/4/2008 What You Should Be Measuring -- But Aren"t
Time for some more paid search! Chris Sherman is moderating with speakers Akin Arikan (Unica Corporation), Christine Churchill (KeyRelevance), Rich Devine (ZAAZ), and Ryan Gibson (Rimm-Kaufman Group). No witty banter this time as Chris gets right into things. Christine Churchill is up. "Sixty-three percent of consumers who conducted online searches...
6/4/2008 Search Friendly Development
Good morning, Friends. It"s time for Day 2 and I"m coming to you live from the brand new Developer Track. The Developer Track is awesome because it comes complete with a fancy waterfront view. I"d also mention the yummy bagel I"m eating but I think Michael VanDeMar is going to...
6/4/2008 Search Marketing & Surviving a Recession
It"s a brand new morning and a new day of sessions. We"re starting off on such a cheerful note: Search Marketing and Surviving A Recession. Jeffrey K. Rohrs is moderating this discussion-based session. Our speakers are Andrew Beckman, President, Location3 Media; Dave Davies, CEO, Beanstalk Search Engine Positioning; Russ Mann,...
6/4/2008 SMX Advanced Keynote: You&A With Matt Cutts
Danny and Matt have a cute repartee. I guess Danny lent Matt a pair of Vans. Nice. By way of introduction, Danny explains that Matt leads the Web spam team at Google. They"re matching in red cotton shirts and jeans, plus their Vans. Hey, that"s cute. Danny starts off the...
6/4/2008 Buying Sites For SEO
Stephan Spencer is moderating our panel with speakers Gab Goldenberg (SEO ROI), Todd Malicoat (Stuntdubl), Jeremy Schoemaker (Shoemoney Media Group) and Jeremy Wright (B5 Media). Jeremy Schoemaker couldn"t make it in person because his wife is about to have a baby so he sent a video presentation. Sweet! In 2004...
6/4/2008 Closing the Loop: Are You Tracking Every Lead?
Chris Sherman, Executive Editor, Search Engine Land, is moderating. Our speakers are Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing; Alissa Ruehl, Manager of Paid Search Services, Apogee Search; John Tawadros, Chief Operating Officer, iProspect; and Lauren Vaccarello, Director of SEM and Analytics, FXCM. John Tawadros starts off. What if...
6/3/2008 Creating Value In Your SEM Business
It"s time for our first session in the brand-new Business Track. Moderating this next one is Chris Elwell, President of Third Door Media, Inc. Sean McMahon, President, EngineWorks; Matt Naeger, Executive Vice President, Operations, Impaqt; and our very own Bruce Clay, Bruce Clay, Inc. are speaking. Before officially beginning, Bruce...
6/3/2008 Organic Track: Bot Herding
Back from lunch and Rand Fishkin is moderating a star studded panel. We have Adam Audette (AudettaMedia), Hamlet Batista (Nemedia S.A.), Nathan Buggia (Live Search Webmaster Center), Priyank Garg (Yahoo Search), Michael Gray (Atlas Web Service), Evan Roseman (Google) and Stephan Spencer (Netconcepts). [Ooo, we"re rocking the Tears for Fears....
6/3/2008 Blow Your Mind: Link Building Techniques
We"re jamming to Avril Lavigne in the Organic Track room and the man, the myth, walks in. Matt Cutts strolls in with a Red Bull and big smile. It looks like he really enjoys these gatherings. We"ll be seeing more of him later at the You&A tonight. Until then, how...
6/3/2008 Winning From The Start: Getting Ad Copy Right
And suddenly I"m in PPC land and totally bitter about it. I had such a sweet seat on the Organic side and had to give it up. I"m knocking people over to reclaim it later. Huzzah! Jeffrey K. Rohrs is moderating this morning"s panel of speakers that includes Benu Aggarwal...
6/3/2008 SMX Advanced Opening Keynote: Kevin Johnson - Microsoft
Hey kids, it"s time to kick off another SMX. This time we not only have bagels and orange juice but there are power outlets in the front row. It"s like blogger heaven! Getting us started will be Kevin Johnson, president of Microsoft"s Platform & Services Division. Before Kevin starts, Danny...
6/2/2008 The Monday Friday Recap
Okay, so my bad. I was far too ill on Friday to deliver my typical sidesplitting Friday Recap and instead spent the day sleeping. Until almost 4pm. But I"m better now and here to make amends! Before I take Virginia and jump on a plane to Seattle for SMX Advanced,...
5/31/2008 Presidential Candidates Dive into Search Marketing
Lisa is out sick for the day, which means your regular scheduled program saucy recap of the week"s ongoings in the search world is not available. Instead, I"m here to reassure you that the Bruce Clay Blog is not ill - in fact, it is alive, well, and looking forward...
5/29/2008 Be Part of the Search Engine Optimization Process
Jessica Bowman had a fantastic article over at Search Engine Land this morning entitled Why You Need to Know SEO Basics, Even If You Outsource. If you don"t agree that it"s important for your in-house SEO person to take the time to learn the fundamentals of search engine optimization, then...
5/28/2008 SEO Headlines
The Belgians Are Back Bothering Google! I received quite a treat this morning when I was listening to the DailySearchCast and heard Danny mention that those funny Belgians are back in the spotlight and causing trouble for Google. You may remember that I"ve been rather vocal about how stupid I...
5/28/2008 Liveblogging Schedule for SMX Advanced 2008
It"s SMX Advanced time again. I can"t even believe it! On Monday afternoon, a handful of the Bruce Clay, Inc. team will head to Seattle for SMX Advanced. As I mentioned yesterday, this will be our first time displaying and parading introducing and welcoming Virginia and Chris to the SEO...
5/27/2008 SEO Weekend Update
Hi, Friends. I hope you all enjoyed your long weekend. Because now it"s over and it"s time to get back to work. IT also replaced my keyboard this morning which has completely confused my fingers. For every five words typed, I"m almost guaranteed to have one spelled correctly. Huzzah for...
5/23/2008 Friday Recap
It"s Friday and I swear to God I will stop yawning at some point today. Maybe. I hope. Perhaps I"ll just take a nap under my desk and see if anyone notices. Yeah, I like that plan. There was a giant conspiracy this week to get me to go to...
5/23/2008 Seeking Out Failure
Tamar Weinberg pointed me to a great article from PC World that takes a look at the Top 10 Google flubs, flops and failures, referencing products and ventures like Google X, Google Catalog, Google Web Accelerator and Google Coupons, among others. Basically, it"s a collection of some of the best...
5/23/2008 Google Docs Gets Best Feature Ever
There are some moments in your life that help you to see just how geeky you"ve really become. Mine came just a few moments ago when I stumbled up on the Google Operating System"s post Print Layout in Google Docs. No, go read the title of that post again. Did...
5/22/2008 Google Is Not the Government, Nor My Mother
The sensational outrage over Lyndon Antcliff"s fake news story has officially reached a level that can now only be described as Utterly Ridiculous. Sparked by a comment by Matt Cutts over at Sphinn, Search Engine Land and others are now speculating that Google may or may not begin penalizing fake...
5/21/2008 SEO Headlines
Google Talks Generically About Search Quality Search marketers were treated to an Introduction to Google Search Quality by Udi Manber on the Official Google Blog yesterday afternoon that offered a glimpse into the Google"s search technology. The post is both long and meaty so I"m going to follow the pack...
5/21/2008 Live Search Cashback: It"s Smart, But It Will Fail
Everyone"s cringing at the recent announcement that Microsoft will start paying searchers in an attempt to lure them over to their engine and get them out of the clutches of Google. It"s pretty much the saddest story you"ll hear all day NOT about abandoned or one-armed babies. I don"t have...
5/20/2008 When Content Meets Search Engine Optimization
A List Apart has a great article about The Cure For Content-Delay Syndrome that tries to solve the age-old search engine optimization problem of getting a site up and ready to launch only to wait a year for the content to be produced. According to A List Part, the golden...
5/20/2008 Can You Win Back A Scorned Evangelist?
We all know how important brand evangelists are to the success of our company. An enthused evangelist will defend your brand to the death, talk about you to their friends, support you in blog entries and deep inside comments, and let their excitement for you spill over into everything they...
5/20/2008 SEO Weekend Update
Microsoft, Yahoo Continue To Annoy Me I didn"t really believe that all the MicroHoo chatter was behind us, but part of me really, really hoped. I"m a little tired of talking about nonevents, but here we are again. On Sunday, Microsoft issued another weekend statement saying that they"re "continuing to...
5/19/2008 Who Will Activate The Internetz?
There"s an interesting conversation brewing regarding Facebook"s decision to block Google Friend Connect from inside its walls. According to Facebook, the decision was simply one of privacy. They claim that Friend Connect violates Facebook"s Terms of Service, redistributing user information without users" knowledge. Google, however, defended its service saying that...
5/16/2008 Friday Recap
It"s Friday and almost a gazillion degrees in Southern California! Yey? This week Search Engine Strategies unveiled the first annual SES Awards show which will take place during SES San Jose. It"s exciting for SES and equally exciting for me because as I"ll be one of the judges (what crazy...
5/15/2008 My College President Kills Kittens!
I don"t care if you plan to launch a social media campaign or not, stop what you"re doing and head over to the top social sites and claim your company name and the names of your high level folks. No, do it now. Otherwise, prepare to be sorry when someone...
5/13/2008 Corporate Blogging Isn"t About the Media
I came across an interesting post today while perusing Sphinn. Search Engine Optimization Manager says the number one reason traditional corporations shouldn"t blog is because they don"t understand media. Hold me, my head hurts. There are three things very wrong with that statement: If your company doesn"t know how to...
5/13/2008 SEO Weekend Update
The Social Networks Get More Social Something must have been in the water this past weekend because Google and the social networks have decided to be just a little bit sweeter to their users. Both Facebook and MySpace revealed portability options that will allow members to take their information off...
5/10/2008 Friday Recap
Hey, Friends. I hope everyone had a fantastic week. But, in case your week was like mine, I offer up Performancing"s Bloggers: What Do You Do to Relax? Also, feel free to share your own ways of relaxing in the comments. My goal for this weekend is to get my...
5/7/2008 How Do You Calculate The Value of a Friend on Facebook?
C"mon, if that"s not the best session title of the whole darn show, I don"t know what is! Ben Rattray (Change.org) is here to help us find the value behind all those "friends" on Facebook. Hopefully they"re worth something a little more than all those pokes and zombie requests. Oh,...
5/7/2008 Measuring the Success of Non-Commerce Websites
I just had some coffee. I feel better. Alex Langshur (PublicInsite) is here to talk about how to measure success when it"s not about sales and shopping carts. I"ll admit; I"ve been looking forward to this one since I got here. I hope it delivers. Alex jokes that his session...
5/7/2008 eMetrics Keynote - The Coca-Cola Marketing Metrics Journey, Part Two
Ready for a keynote? Well, good, cause one"s about to start. Jim Sterne welcomes Tim Goudie from Coca Cola. This keynote is labeled "part two" because Part One was given about a year and a half ago in Washington DC at the eMetrics event down there. Tim"s here to update...
5/7/2008 On-site Search As A Crystal Ball
Last session of Day 2. We"ve almost made it! This time Daniel Shields (Wicked Business Sciences) and Phil Gibson (National Semiconductor Corporation) are talking about On-Site Search as a Crystal Ball. This should be fun. Daniel is up first. What makes site search important? 65-70 percent of clients" visits originate...
5/7/2008 Reputation Management in a Social Media World and On Your Site
Hey, hey! Time to talk reputation management and social media with Katie Delahave Paine (KDPaine Partners) and Steve Bernstein (PayPal). Let"s do it. [Or not. We"re having some technical difficulties so the session is starting a bit late. Amuse yourselves. I"m cruising Facebook. Okay, it looks like we"re ready. Yey!]...
5/6/2008 Actionable Organic Search Analytics
We"re back in the search track with Matt Bailey (SiteLogic) and Diane Hoag (IBM developerWorks). Matt is giving me a hard time for going to bed early last night and missing out on all the debauchery that went down after I left. Based on how tired Matt looks, methinks I...
5/6/2008 Essential KPIs for Search Engine Optimization
Time to kick off the Search Analytics track here at eMetrics. Finally something I almost recognize! Brian Klais (Netconcepts) and Richard Zwicky (Enquisite) will be taking charge of this one with Mike Grehan and his famous stick moderating. Curiously, the WiFi that was working yesterday is now nonexistent. Guess that...
5/6/2008 eMetrics Keynote: Optimizing eBay - Improving Customer Experience at the World"s Marketplace
Happy Tuesday. Time for a morning keynote where everyone gets free coffee mugs and are then blinded by strobe stage lights. Yey! Jim Sterne welcomes Elissa Darnell and Deepak Nadig. I think. His voice is really distorted over the microphone. Elissa and Deepak are from the eBay. Up first is...
5/6/2008 Multivariate Testing Panel
We"re switching things up a bit this afternoon. Instead of the Web Analytics: Road to Marketing Optimization panel we"ll be covering the session on Multivariate Testing. And it"s not just because they"re giving away free Google T-shirts over here. Well...not entirely, anyway. Up we have Jon Diorio (Google) moderating speakers...
5/5/2008 Behavioral Targeting Across Ad Networks and On Your Site
Back from a delicious, delicious lunch and it"s time to talk behavioral targeting. Please welcome our speaker Anil Batra (ZeroDash1). Yey! Our moderator says there"s a one cookie fee for anyone whose cell phone goes off during the session. Yes. If your phone goes off, you have to give me...
5/5/2008 Creating A Web Optimization Culture
We"re live from San Francisco! eMetrics is already proving to be completely different from any other show I"ve liveblogged. There are seats for about 60 in this session room and I actually have to sit a few rows back to see the projector screen. No front row liveblogging? It"s like...
5/2/2008 Friday Recap
It"s Friday. I"m trying to fake excitement but even the donut-induced sugar high isn"t helping me today. I wonder if that means I need more donuts? Mmm, donuts. Jennifer Slegg asks is blogging running your life instead of you running your blog. The answer is, yes, Jennifer. Yes, it is....

Site List:
>>Trip
>>刘润
>>flow with the life
>>hopesome
>>车东[Blog^2]
>>抓虾日记
>>雅虎搜索日志
>>joycode
>>blog中文翻译
>>王建硕
>>爱互联网,i.blogbeta
>>嘟嘟的成长日记
>>香樟树下的会幕
>>WebmasterWorld
>>searchenginewatch
>>对牛乱弹琴 | Playin_ with IT
>>【刻录事】
>>TechCrunch
>>ftchinese
>>Web2.0周刊
>>Flickr中文网
>>Read/WriteWeb
>>Knowledge@Wharton
>>Matt
>>月光博客
>>Google Blogoscoped
>>韩轹鳇的博客
>>SEOmoz Daily SEO Blog
>>Stuntdubl Business Search Marketing Consulting
>>seobythesea
>>Search Engine Guide : Small Business Search Marketing
>>Bruce Clay, Inc. Blog
>>老华日记 - 教育 社会 互联网 商业 及其他
>>分享网络2.0
>>老冒的blog
>>Wappblog.com
>>Feed
>>Mr. 6 - 趨勢.創業.網路.生活
>>Bo’s Blog 邵博客
>>Feed
>>Feed
>>Feed
>>陈格雷的博客 营销2.0
>>拍拍贷 - 个人信用网上借款平台
>>Joel on Software


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