A look at Google Trends comparative data can help guide companies in making strategic decisions. In today"s Building Brand Equity column, "Can Google Predict the Next President?," Erik Qualman shows how the same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.
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>>Source Link
>>Blog: searchenginewatch
>>Publish Date: 6/27/2008 7:01:42 AM
>>Keywords: can google
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