Was the more seasoned Hillary Clinton presidential campaign out-Googled by the more search savvy Barack Obama 2008 campaign? According to Kate Kay, senior editor of ClickZ, our sister site, Clinton Spent Far Less Online Than Obama.
And there are lessons here that every search engine marketer is going to want learn regardless of his or her political stripes.
BNN (Business Network News) recently interviewed Kate Kay, who explained that the Barack Obama 2008 campaign also used pay-per-click advertising on Google for different purposes than the Hillary Clinton presidential campaign. You can watch the video interview with Kate below.
Obama Ads Online: Search Advertising Analysis by Kate Kaye
So, are you using geographic targeting? Are you using a soft offer in your PPC advertising and then using an email marketing campaign to follow with direct response marketing?
If you are trying to out-Google your seasoned PPC competitors, consider borrowing a couple of SEM techniques from the search savvy people working for the “skinny kid with a funny name.” Yes, yes, I know they’re from Chicago, not New York. But, there’s nothing “Second City” about their approach to search engine marketing.
In April, Li Evans reported that Barack Obama was Rocking the Youth Vote. In May, Kevin Heisler reported that the Obama campaign was advertising on the Search Engine Watch Jobs Board. In June, Nathania Johnson reported that Google’s Peter Greenberger had tied the Obama and McCain victors to their AdWords spend.
And, now the Barack Obama 2008 campaign is getting ready to make history in American presidential politics. To borrow a line from Abraham Lincon, find out what Chicago-style deep-dish pizza they eat and give it to your other generals.
>>Source Link
>>Blog: searchenginewatch
>>Publish Date: 6/27/2008 7:01:42 AM
>>Keywords: obama campaign
Related Posts
>>Whether DNC or RNC, Political Candidates need SEO #
Posted by great scott!Due to the first round of Presidential Candidate pre-primary debates occuring recently, I decided to have a poke around and see what the State of the SERPs is like for the major
>>Barack Obama"s Speech at Google #
Last Wednesday, on November 14th, Barack Obama -- potential US presidential candidate for 2008 -- visited the Google headquarter. He held a speech and was later interviewed by Google CEO Eric Schmidt.
>>Barack Obama Like Google? #
The Slate on Saturday compared US presidential candidates with well-known brands and came to the conclusion that Barack Obama is like Google. Here"s why, in their words: Both have posted astonishin
>>The Web 2.0 Election: Does the Internet Matter in Election Politics? #
digg_url = "http://digg.com/political_opinion/Does_the_Internet_Matter_in_Election_Politics"; digg_bgcolor = "#ffffff"; digg_skin = "compact"; "Lecterns are so 2004," says AP writer Jake Coyle. Not
>>Roundup: Visible Measures, Searchles, suits, Jubii, Obama, Kleiner, more #
The latest action: Grouper sends “cease & desist” letter to Searchles, but it may backfire — Grouper, the online video sharing site now owned by Sony, sends a C&D letter to
>> [2008-06-16]:webleon @ del.icio.us #
Pew Internet: 2008 Election74% of wired Obama supporters have gotten political news and information online, compared with 57% of online Clinton supporters. Why IM Interoperability May Just be a Dream
>>Roundup: Google’s roadkill, the VC president?, Winer’s Twitter, more #
The latest action: My Maps kills start-ups? — There is plenty of commentary about how Google’s new feature My Maps is killing off start-ups doing the same thing. The new feature lets you b
>>Web 2.0 Tools Favor Democrats #
As a follow-up from our post earlier today - The Web 2.0 Election: Does the Internet Matter in Election Politics? - The Washington Post is reporting that online "friends" could be pivotal in the 2008