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Dennis Mortensen in Podcast: Click Fraud is between 2% and 4%

Dennis Mortensen has been active in the world of analytics for more than 10 years. Currently, he is COO of IndexTools, a leading analytics software player. Dennis and I have put together a podcast about click fraud and metrics based web analytics.


>>Source Link
>>Blog: searchenginewatch
>>Publish Date: 3/23/2007 1:02:16 PM
>>Keywords: dennis fraud

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