Posted by great scott!
This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party. If you"ve ever thought, "why don"t they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks.SEOmoz Whiteboard Friday-PPC Basics with Tom Critchlow from Scott Willoughby on Vimeo.
A couple of tools Tom mentions in the video:
Distilled PPC Toolbox
Vertster CTR Validity Checker
Do you like this post? Yes No
>>Source Link
>>Blog: SEOmoz Daily SEO Blog
>>Publish Date: 6/27/2008 7:03:00 AM
>>Keywords: ppc tom
Related Posts
>>Tom 在线首页大改版，Web2.0的完美体现？ #
经过短时间的偃旗息鼓，Tom在线于昨日正式发布了全新版本和概念的个性化首页，这使TOM在线更加体具备了Web2.0的风格。 新版Tom在线的首页酷似于Pageflakes , Netvibes , iGoogle等Web2.0下的个性化主页风格。在众多门户网站中，Tom在线首次大胆尝试Web2.0式的设计思路，一改以往门户网站首页的海量资讯以及铺天盖地的漂浮/弹出广告，将内容的获取方式留给了用户
>>Report: Click Fraud Up to 15.8% Last Quarter #
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rose to 15.8 percent for the second quarter of 2007. This is an increase from 14
>>完整版Joost中文网站正式上线测试！ #
Tom介入Joost中文版的开发和市场推广早已经是铁板上钉钢钉的事情了，早期Tom官方网站就曾在短时间内释放过测试版的Joost中文版页面，页面相当的简陋，完成度也只有不到10%的样子。 时隔不到一个月，焕然一新的Joost中文界面已经全线发布了！但是和此前Tom不小心泄露发布的Joost中文版下载地址（joost.tom.com）有所不同的是，这一次发布的的网址为更为了 “www.my100
>>SEW Experts: Taking Your PPC Campaigns Beyond the Majors #
In today"s By the Numbers column, "Taking Your PPC Campaigns Beyond the Majors," Eric Enge shows you why you might want to broaden your horizons beyond Google, Yahoo and Microsoft with your PPC campai
>>SEW Experts: Playing Dirty With PPC #
In today"s In-House column, "Playing Dirty With PPC," Rob Kerry gives in-house SEMs a few black hat PPC tricks, to help them keep up with competitors that choose to play dirty.
>>SEW Experts: Tips for Being a Great PPC Client #
In today"s Search Ads column, "Tips for Being a Great PPC Client," Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.
>>Can PPC Help Your Organic Rankings? #
Often the question is asked "Do PPC listings affect your organic rankings?" or "Will Google apply bonus points to your organic rankings if you spend money on their paid listings?" The simple answer is
>>The Value of Pre-Qualifing PPC Visitors #
Patricia Hurst has an excellent piece over at Search Engine Watch today that discusses the need to craft your paid search advertisements to "pre-qualify" your clicks. With the average cost PPC cost ru
>>PPC Wish Lists, Part 3 #
Kevin Lee wraps up his PPC advertisers" wishlist for search engines in his ClickZ column today. Included in the final installment are a way to bid-boost Google"s ads that appear on AOL, more click-spe
>>PPC Back Fill Map or Who Is King Of Garbitrage #
While this is not news - it really should be. Most of the small search engines are arbitraging one way or another. And the Big Three (clearly 3 since Ask back fills Google PPC) make their cuts on the