The purpose of writing for the web is to convince your prospects that your company has something to offer them that will solve a problem or fill a need. There are a lot of ways to get them to your home page, but once they are there, you want them to take the next step – fill out your form, download your free trial, or even just sign up for your newsletter.
(skip to "Persuasive Copywriting: Writing for the Web Instead of Your CEO" by Erin Walker)

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Search Engine Guide : Small Business Search Marketing>>Publish Date: 4/18/2007 8:02:35 AM
>>Keywords: your web
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