Friends, Technology, Web2.0 - What I am reading

    [Home] [Recent] [Site Map]

   

Persuasive Copywriting: Writing for the Web Instead of Your CEO

The purpose of writing for the web is to convince your prospects that your company has something to offer them that will solve a problem or fill a need. There are a lot of ways to get them to your home page, but once they are there, you want them to take the next step – fill out your form, download your free trial, or even just sign up for your newsletter. (skip to "Persuasive Copywriting: Writing for the Web Instead of Your CEO" by Erin Walker)

>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 4/18/2007 8:02:35 AM
>>Keywords: your web

Related Posts
>>Web Personas: Creating Jane #
    A web persona is a profile that represents your target audience based on calculated averages of your customer"s buying processes, personality and demographics. By understanding the goals and patterns
>>The 4 Most Underrated Pages on Your Web Site #
    In this article, I’ll introduce you to the four most underrated pages on -- or not on -- your web site. These are the pages you’ve likely underrated, not realizing their ability to accomplish those tw
>>Jump On The Video Distribution Bandwagon #
    Right now, web publishers of all stripes are busy developing video to entertain or inform visitors. The best video content engages your visitors and encourages them to spend additional time on your s
>>Reciprocal Linking Should Still be a Component of Your Web Marketing Strategy #
    Is reciprocal linking dead? Of course not. What should be history, is the practice of requesting reciprocal links for the purposes of improving search engine rankings (if you are still sending out t
>>What if Your Reputation Determined Your Rankings? #
    I"ve been reading a bit about the new concept of Google"s "Agent Rank" and their patent application while pondering how it might impact search. The basic idea here is that Google may be working on a w
>>Put a Search Box in Your Site Design #
    Searching is one of the top activities for Internet users. It drives profits for the search engines as well as the marketers listed on the search results pages. A site search box on your company web s
>>Educate to Convert #
    Do you sell a product or service on your web site? Forget e-commerce - that"s too literal. What I"m asking is: do you sell your business online in hopes of enticing customers or clients to buy, sign-u
>>Becoming a Successful Web Entrepreneur #
    Michael Gray put up a nice post yesterday about Finding Your Inner Jerry McGuire. Not a goal I aspire to personally, but the point of the post is that you need to take chances to get to the top of yo

Other Posts:
>>Making Your Online Marketing Tactics Count
>>Small Businesses Should Know Their Place Online
>>It"s What You Say AND How You Say It
>>Google, Yahoo, MSN add SiteMap Auto-Discovery
>>Why I Blog...
>>Ongoing Coverage of Search Engine Strategies NYC
>>When it Comes to Social Media, Think Old School
>>Systematic Theft - One Search Engine Optimization Company"s "Nasty Surprise"
>>Copywriting Makeover: Value vs. Vision - Part 1 of 2
>>Wait, How Many Blogs Again?
>>Ask Goes on the Attack
>>Social Media Marketing as Part of B2B Online Marketing Campaigns


Month Archives:

Top Tags:
Company & Product Profiles Technology Internet Google Search feature column letter analysis WebApp咨询 Search Headlines comment Startups 业界信息 news 业界动态 application Google/SEO 互联网络 国际政治 BigCos Search Types: Local 創投 產業策進 未來趨勢 創業案例 Yahoo Web2.0 widget


@2007 All rights Reserved