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Making the Case for SEO to Small Businesses

As search marketers, we"re too deep in this stuff to bother questioning the value -- of course it"s a good investment! But the small business owner isn"t deep in it, doesn"t quite understand it, and doesn"t know what she"s going to get in exchange for writing that check. So, how do you sell SEO in these situations? (skip to "Making the Case for SEO to Small Businesses" by Matt McGee)

>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 6/5/2007 8:01:48 AM
>>Keywords: seo small

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