Blockbuster figured out how to leverage their offline properties for their online rental service, namely the local Blockbuster Video store. Instead of putting your movie back in the mail to be shipped back, you can now take your movie, which you received in the mail, directly to the local Blockbuster store.
(skip to "Lessons From Blockbuster: A UVP Worth Writing Home About" by Stoney deGeyter)

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Search Engine Guide : Small Business Search Marketing>>Publish Date: 8/17/2007 11:02:18 AM
>>Keywords: blockbuster writing
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