How to capture one of the largest target audiences ever...Women.

Take a look at your own Web sites. Who do you think are your target audiences? Have you considered that women may be the ones making the buying decisions? How can you appeal to women buyers? From a professional SEM perspective, think of the small businesses that are operated by women who work out of their homes. These are all potential customers for you. (skip to "How to capture one of the largest target audiences ever...Women." by Robin Nobles)

>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 7/19/2007 7:05:11 AM
>>Keywords: women audiences

Related Posts
>>Ask Blows it Again #
You can probably hear me sighing all the way through the intraweb. Not even a full week after I posted about Ask"s fantastic new Ask3D search interface, they go and do something stupid again. So let m
>>ComScore, FM Team Up for Analytics Research #
ComScore Networks has teamed up with John Battelle"s Federated Media (FM) Publishing for a research and development initiative to come up with a way to measure audiences of blogs and community-driven
>>Video Advertising Gets Local #
The New York Times reports today on a few new video ad creation and placement providers. We"ve known about Spot Runner for a while, but it seems the idea is spawning a handful of new providers. It"
>>The Tail that Wags the News Search Dog #
Why does Google News get more press and blog mentions than other news search engines, when Yahoo News and AOL News have larger unique audiences? Greg Jarboe explores that question in today"s SearchDay
>>Google News isn’t top dog in UK news search, either #
Last week, my article, “Is Google News the Tail Wagging the News Search Dog?,” appeared in Search Engine Watch – just as Search Engine Strategies was getting underway in London. The article cited dat
>>Niched Portals and Vertical Search: The Catch Phrases of 2007 #
Seems 2007 is going to be the year of niched portals and vertical search. Microsoft is buying Medstory, a health information search engine, and furthering their move into niched portals and vertical
>>blinkx Adds French VODEO.TV Content #
Through a partnership with VODEO.TV, a video-on-demand French language portal, video search engine blinkx has added 1500 hours of French television content to its index. Under the terms of the agreem
>>Public Media 2007 Conference Wrap-Up #
Posted by randfishThe Public Media Conference in Boston proved to be one of the most unique audiences I"ve ever spoken to. Rather than webmasters and business owners, the crowd consisted primarily of
>>FAST AdMomentum: Private-Label Contextual Advertising #
Fast Search & Transfer (FAST) today launched AdMomentum, a private-label contextual advertising platform. The product targets online media companies, retailers and telecommunications service providers

Friends, Technology, Web2.0 - What I am reading