In mid July we mentioned that Google"s Gmail was doing some A/B testing to help drive more Gmail registrations. During the test we noticed at least 5 or 6 different types of messaging to help lure new users to sign up. The messaging include phrases such as "Start Fresh," "Sign up for Gmail," "Pick a Name," etc...However we believe the test is now complete as we have noticed "Pick a Name" with a dark blue background appearing consistently.
If you are going to attempt some A/B testing of your own (which we definitely recommend) here are some things worth considering:
- Have you selected an appropriate segment of your page to test?
- Do you have a goal in mind for the outcome of the test?
- Do you have the ability to randomly display the "A" and "B" versions of the selected segment
- Have you implemented Web Analytics tracking?
- Will your web analytics software be able to help you measure the performance of your A/B test
- Specifically, will your web analytics software be able to correlate conversions back to your A/B test?
Resource: A/B Testing Case Study
>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 8/6/2007 7:01:16 AM
>>Keywords: test your
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