More than two years after first testing the sale of magazine ads, Google"s print ad program has left beta and now allows AdWords advertisers to place ads in more than 200 newspapers across the United States. Google began testing the newspaper ad auction for a small group of advertisers last November with just over 50 newspaper partners, including
The Washington Post and
The New York Times.
(skip to "Google Print Ads Now Open to All AdWords Advertisers" by Jennifer Laycock)

>>
Source Link>>Blog:
Search Engine Guide : Small Business Search Marketing>>Publish Date: 7/19/2007 7:05:11 AM
>>Keywords: ads advertisers
Related Posts>>Google Audio Ads Expands Beta # Google is expanding its beta test of audio ads, which began in December with a limited number of advertisers. The Audio Ads team issued an invitation to advertisers to join the beta test. Ads are cur
>>Google Adds Content Network Transparency # Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads appear, and get more control over the display of their ads on specific sites.
>>AdSense Adds CPA Ads With CPC, CMP Ads # A thread over at WebMasterWorld is discussing the integration of Cost Per Acquisition (CPA) ads into the AdSense mix. CPA had been offered as a beta to a number of advertisers but it seems a bunch mor
>>Google AdWords: Local Advertising # Search engine advertising is beneficial for local advertisers as well as national advertisers. Google"s advertising system, AdWords, offers the option to target ads to searchers in a specific geograph
>>Adify To Provide Ads for Washington Post, Newsweek # Adify"s "Build Your Own Network" ad platform will be used by the Washington Post and Newsweek for their online publications. The company will provide advertisers for Washingtonpost.Newsweek Interacti
>>Brand Advertisers Not Warming Up to Google # It seems many brand advertisers are not happy with Google"s attempts to appease them. According to ClickZ, Google"s outreach to brand advertisers -- expansion into radio and print, its acquisition of
>>Google to Test CPC-based Site Targeting # Google announced plans to begin a test of CPC-based ads using the site targeting feature. Site targeting allows advertisers to choose individual sites in the content network where they want their ads
>>Search Engine Advertisers" Wish List # In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List -- changes that search engines could implement to make PPC search advertisers" lives easier. The first installment include
>>Google Print Ads Now in AdWords Console # Andy Beal at Marketing Pilgrim has posted screenshots of the new Google Print Ads interface in the AdWords console. Google announced last month that the program would enter an extended beta this month
>>Google Audio Ads See Broad Release # Google is in the process of making Audio Ads available to U.S. AdWords advertisers. The platform, which auctions off remnant inventory on radio stations, has been in beta since December, and was expan