A couple weeks ago Linda pointed out an interesting story about, of all things, Cucumber Pepsi. Now I know most of us on this side of the Pacific recoil at such a thought but I gotta say, it does sound somewhat, I"ll say... interesting!
Despite this particular flavor being offered, there are some online marketing methods we can learn from Pepsi Co. Though already successful, Pepsi understands that long-term success and company growth means always being willing to attempt new ideas and strategies. Marketing online has proven that rule time and time again. Every year we are inundated with more marketing opportunities than every before. In order to get, and remain, successful online businesses must learn to adapt to the changing scope of online marketing and find ways to take advantage of whatever new opportunities spring up.
Pepsi doesn"t have a one-size-fits-all approach. They understand that Cucumber Pepsi probably wouldn"t be a big hit here in the U.S. If they were to release this product world-wide it would likely be seen as a remarkable failure, but it appears to be doing very well for them in Japan. The more targeted you can make your approach the more success you"ll have.
But before you go diving into every new fad, first know what avenues will reach your target audience. Find those that will and then move forward cautiously. Always be sure to Tailor your marketing efforts toward the peculiararities of each particular audience.
Not all of Pepsi"s campaigns are a hit. In fact, Pepsi Blue was considered a remarkable flop. But this just goes to prove that in marketing, you can"t get a home run every time. Not all marketing campaigns succeed, even targeted campaigns.
While no one wants a flop on their hands, most successful marketing campaigns succeed only through a variety of failures along the way. Pepsi continues to look for new flavors to add to their arsenal. Pepsi Blue didn"t work, but that didn"t stop them from formulating Diet Pepsi Vanilla (one of the best soda"s on the face of the planet).
When marketing online the success of any individual campaign will be determined by a number of factors. Some you have control over, some you don"t. And even successful campaigns will vary in degrees of success! The point is, just keep pressing on. Experiment here and there, find what works and leave out what doesn"t. But whatever you do, don"t stop trying. If any company could survive by playing it safe, it"s Pepsi. But they don"t and you shouldn"t either.
Note: Wikipedia has a great list of all the past and current Pepsi flavors.
>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 6/27/2007 11:02:09 AM
>>Keywords: pepsi marketing
Related Posts
>>Neuromarketing & Branding in the Search Results #
Posted by randfishReading Kathy Sierra this week brought me back to the concept of neuromarketing, the fascinating theory that branding can actually create a more positive response than a product itse
>>Your Brand is Never Bigger Than Your Product #
Maybe you"ve heard it...maybe you"ve said it... "Oh, our brand is big enough, we don"t need to worry about search engine optimization." Yeah...you"re wrong. Matt Bailey thinks you"re wrong too. Today,
>>Using the Internet to Bridge Marketing and Sales #
One of the biggest problems faced by businesses today is the inefficient collaboration between marketing and sales teams. So when it comes to Search Engine Marketing – who owns it? (skip to "Using th
>>Online PR and Marketing: Strategies for Internet Visibility #
Today, PR and marketing strategies continue to evolve as the Internet has taken its place alongside these traditional mediums and become a mainstream marketing channel. The Internet is still in its i
>>Making Link Bait and Viral Marketing Work - Part One #
Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained
>>Making Link Bait and Viral Marketing Work - Part One #
Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained
>>iProspect Launches in Norway and Denmark #
iProspect, the search marketing firm, added iProspect Norway and iProspect Denmark creating the largest search marketing network in Scandinavia. This follows their recent moves in Spain. The press re
>>February Internet Marketing Seminar in North Carolina #
Ron Jones of Symetri is organizing an Internet marketing seminar in Greensboro, North Carolina on February 23, 2007. According to Ron, the seminar will be "geared towards less technical people," and
>>Your Online Marketing Campaign: Article Publication as a Branding Strategy #
An online marketing campaign, like its traditional media counterparts, is a branding strategy meant to generate sales. Tthese campaigns have include such elements as corporate and promotional website
>>Adobe"s Apollo Offers Intriguing Marketing Capabilities #
What Impact Might Apollo Have on Online Marketing? This is my loaded question of the day because Apollo will conceivably extend interactive marketing Internet to both the online and offline desktop wh