A key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers.
(skip to "Do it Yourself Social Media Marketing - A StepForth Whitepaper" by Ross Dunn)

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Search Engine Guide : Small Business Search Marketing>>Publish Date: 7/3/2007 7:02:00 AM
>>Keywords: social marketing
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