When it comes to viral marketing and social media, there"s often talk of a group of people known as "key influencers." These are the people that serve as a sort of ambassador to the people online when it comes to marketing campaigns. What"s often overlooked though, is an understanding of the sub-groups of people within the overall key influencer category.
(skip to "Creators, Critics and Collectors - Creating Social Content" by Jennifer Laycock)

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Search Engine Guide : Small Business Search Marketing>>Publish Date: 5/2/2007 8:01:33 AM
>>Keywords: social people
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