Every company has an expert (otherwise it wouldn"t exist), but many companies still fail to realize the full value of this person"s knowledge by integrating him or her into the company"s business marketing strategy and promoting this expert in the media.
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Business Marketing Strategy: Are You Promoting Your Company’s Expert?" by Brian Cooper)

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Source Link>>Blog:
Search Engine Guide : Small Business Search Marketing>>Publish Date: 2/13/2007 8:02:04 AM
>>Keywords: company expert
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