If you"re looking for a great way to pinpoint conversion issues or test landing pages then consider Eye Tracking. Eye Tracking is sophisticated technology which monitors eye movements of visitors (in a test environment) and through software can plot heat maps showing areas on a page which received the most attention. Here are 5 reasons why you should incorporate Eye Tracking into your search marketing strategy.
- Understand how customers interact with your site - What types of content do they find engaging? Are they missing any important calls to action?
- Test New Design Ideas - Eye Tracking is an excellent way to do a live A/B comparison using different layouts and conversion triggers.
- Test Premium/Affiliate Advertising - Help find the most important real estate on the page as well as discover how much attention visitors are giving to the ads
- Discover which features on your site are not being used - This includes things like Navigation, Forms, Conversion Triggers, Links etc...
- Enhance Site Experience - Help visitors find the content they are looking for and determine if they are confused by the navigation on your website.
>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 6/27/2007 11:02:09 AM
>>Keywords: eye tracking
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