The search marketing industry is currently going through a transition phase in which many companies are considering bringing SEO in-house rather than relying on the services of 3rd party search marketing firms. With training from organizations such as the SEMPO Institute as well as the need for companies to have tighter integrations with online marketing efforts, the transition to in-house becomes a much more obvious choice.
(skip to "Advantages of In-house SEO" by Manoj Jasra)

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Search Engine Guide : Small Business Search Marketing>>Publish Date: 7/11/2007 7:01:31 AM
>>Keywords: house seo
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