Dean DeBiase, CEO of Fathom Online has an article over at SmartBiz.com right now that lays out seven search marketing principles that will help your online business succeed. DeBiase covers issues like dayparting, pay per call, click fraud, bidding rates and more. They"re quick tips, but they"re certainly a good starting point to help you decide what you need to learn more about.
For example, check out his suggestion when on choosing which pay per click engine to advertise with:
Two: The Right Search Engine Mix is Critical: Identical keywords sell for different prices on different search engines – and produce different results. Just like each television network offers advertisers slightly different demographics, each search engine offers a slightly different product. The challenge for marketers is finding the right mix to achieve the highest return on investment. Should the money go to Google, Yahoo or MSN – which account for eight in 10 searches? Or, should the money be spent by combining one of the Big Three, plus second-tier firms such as Ask, Miva or Kanoodle? Or should it be invested in specialized search engines by industry or topic? Or all of the above? The answer requires continuous testing and adjusting until the optimal mix is reached.
None of his suggestions are going to propel you to the front of the rankings, but all of them will help you to understand the underlying concepts and techniques that are necessary to a strong integrated search marketing campaign.
>>Source Link
>>Blog: Search Engine Guide : Small Business Search Marketing
>>Publish Date: 5/2/2007 8:01:33 AM
>>Keywords: search different
Related Posts
>>fisssh!, a meta search engine, is launched #
HGi Media Systems has announced the launch of fisssh!, a new meta search engine. fisssh! aggregates search results for queries across different types of search -- web, news, blogs, videos, podcasts,
>>Google Censorship FAQ #
Does Google censor search results? Yes, they sometimes do, in different countries, like Germany, France or China. Sometimes, specific content is censored globally (including US results, e.g. in the c
>>Google, WMW React on Redirected Results Debate #
Matt Cutts, head of Google"s web spam team, has followed-up on the debate that erupted around the way WebmasterWorld served pages. In a nutshell, the WebmasterWorld discussion forums -- which frequent
>>Ask"s Anti-Google Campaign #
Above is a prime example of (search) power abuse: Ask.com integrated their anti-Google ad campaign "Information Revolution" right into their results, by showing a man on puppet strings when you search
>>AskCity Adds Search-Enabled Drawing Tools #
Ask.com is adding new tools to define a geographic search area by drawing on a map to its AskCity local search product. The search-enabled drawing tools allow a user to highlight a given area on the m
>>New Google Mobile Variant #
Google released a new mobile search engine additional to their existing mobile search. While Google"s old mobile search engine lets you pick from different types of engines (web, images, local and so
>>Some Words With Matt Cutts on Personalized Search #
The news that Google was moving toward personalizing search results a few weeks ago has produced a bit of worry among some search marketers. After all, when the search results are different for everyo
>>Mr. Query, Meta Search Engine #
Mr. Query is a nice new search engine covering all different kinds of search engines. You enter any query on top, and then click on the variety of engines below, which are sorted by category. For exam