Friends, Technology, Web2.0 - What I am reading

    [Home] [Recent] [Site Map]

   

东拉西扯:为什么不是Real

12年前,当Rob Glaser离开他工作了10年的微软公司,创办RealNetworks的时候,他认为自己选择了一个无比正确的创业方向——流媒体技术,因为微软对此不感兴趣。那时候他对创业者的忠告是,避开微软。

12年后,Glaser还在为微软的垄断而苦苦拼争的时候,更年轻的YouTube们却早已远远地把Real甩在身后。论技术、论声望、论历史、论公司实力,怎么都轮不到YouTube,但当互联网视频时代真的呼啸而来的时候,Real又在哪里呢?当Real忿忿不平地抱怨微软垄断的时候,连Google都无法阻挡YouTube的火爆。

在Real一边跟微软打着官司,一边努力地向娱乐业抛送媚眼的时候,YouTube只做了一件事——把平台开放给用户。Real的节目向导还是娱乐明星阵地,YouTube早就让普通人的创意红遍网络。做了12年的RealNetworks市值只有12.5亿美元,YouTube做了一年就卖了16.5亿美元,貌似不公平,但却很说明问题。

时代在变,死抱着传统内容,轻视网民创造力的人,就像起大早赶晚集的Real,注定被这个时代的网民慢慢忘记。我看到仍有很多公司花大价钱去购买传统的娱乐内容,去跟传统内容提供商进行不平等的合作,我仿佛看到,更多的Real正在未老先衰。

Real错失了网民自己的视频时代,不免令人扼腕,但Real的Web 1.0思维几乎注定让它与这个时代无缘。


>>Source Link
>>Blog: 对牛乱弹琴 | Playin_ with IT
>>Publish Date: 7/9/2007 11:02:41 AM
>>Keywords: real youtube

Related Posts
>>YouTube Set To Test Marketability of SciFi Film #
    YouTube is launching a new animated science fiction show. The interesting part of this event is that YouTube is using the show, Afterworld, to test their marketing abilities. "And with ambitions of t
>>LonelyGirl15: Show Me The Money! #
    The Daily Reel has a short interview with the creators of LonelyGirl15, the online video diary of a fake teen which became enormously popular on YouTube last year. The topic was what they think about
>>YouTube将推出新的播放器 #
    据消息称,YouTube即将发布新的播放器,而且有人已看到了这个播放器的原型,下面是两张相应的截图. 视频推荐界面... 继续.
>>RealPlayer 11: Download Video From The Web #
    Last month at the D conference, Real Networks announced the next version of RealPlayer, which features one-click downloading and saving of online video. This week last100 editor Steve O"Hear got his h
>>Poll: Why is there no advertising with YouTube videos? #
    In yesterday"s post about Google, a follow-up to this week"s interview with Matt Cutts, we wrote that Google is still searching for a way to measure relevancy for video - and by extension a way to aut
>>When Will Big Business "Get" Social Media? #
    It"s a marketer"s dream. Tap into the power of social media and user-generated video clips without taking on the risk of someone saying something negative about your brand. Advertise on a YouTube styl
>>SuperBowl Advertisers Fail To Impress Online and on Social Network Sites #
    I know as much about the SuperBowl as US readers know about cricket! Nevertheless I am aware that SuperBowl is the biggest sporting event in the US and advertising during the game is highly expensive
>>Dell 2.0: Launches Digg Clone and Video Sharing Site #
    This morning Dell unveiled a couple of community-focused sites, essentially jumping into the web 2.0 waters with a splash. They"ve released a digg-like community site called IdeaStorm and a video shar

Other Posts:
>>东拉西扯:不要听用户的
>>东拉西扯:Twitter杀手?
>>东拉西扯:服务关闭
>>三言二拍:iPhone能火多久
>>东拉西扯:流量,流量
>>东拉西扯:电子杂志没戏
>>东拉西扯:女人的生意
>>三言二拍:冤家
>>三言二拍:有关盲测
>>三言二拍:本土化是什么
>>三言二拍:新浪谷歌一拍即合
>>东拉西扯:固执的简单


Month Archives:

Top Tags:
Company & Product Profiles Google Technology Internet Search feature Business and Technology column analysis letter Web2.0 业界信息 Search Headlines news application Startups comment deal WebApp咨询 服务介绍 未來趨勢 產業策進 創投 业界动态 創業案例 Web 2.0 News & Ideas Google/SEO 互联网络 Yahoo


@2007 All rights Reserved