The big G, not satisfied with a single acquisition announcement per day, also announced that they acquired Adscape. This deal was rumored for a while now; Adscape Media is the company tackling the niche of in-game advertisement (think AdSense at the walls of your favorite 3D shooter, I suppose!). Google provides a little FAQ regarding the acquisition. From the FAQ:
Q. Will the in-game ads continue to be integrated into the game or will they become text ads similar to AdSense format?
A. As this is a recent acquisition it is too early to say what the ads will look like. We will explore a variety of options to determine what is best for the advertiser and user.
Q. Gi ...
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Source Link>>Blog:
Google Blogoscoped>>Publish Date: 3/17/2007 1:02:24 PM
>>Keywords: adscape acquisition
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