Google announced their intention to acquire ad service company DoubleClick back in April last year. Today, Reuters reports:
Google won unconditional approval from the European Commission on Tuesday to buy rival Web advertiser DoubleClick for $3.1 billion, despite objections from rivals and privacy advocates.
Google has already won approval from United States antitrust authorities.
Reuters quotes the European Commission saying that "despite the concerns of competitors, the transaction would not close off access to rivals because of such alternatives as Microsoft, Yahoo and AOL."
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Source Link>>Blog:
Google Blogoscoped>>Publish Date: 3/13/2008 7:09:59 AM
>>Keywords: google doubleclick
Related Posts>>Google31亿收购DoubleClick # 前段时间网络广告服务商DoubleClick被广泛关注，原因是Google、Yahoo、微软、AOL等多家网络巨头争相收购DoubleClick，试图以此来巩固自身在网络广告市场的地位。 现在结果已经揭晓，这一次争夺中，Google再次击败竞争对手。胜出的原因，当然还是在于价格优势，收购DoubleClick花掉了Google31亿美金，创出Google有史以来收购最高记录。本次收购不仅
>> Google to Buy DoubleClick # $3.1 billion -- ClickZ has the story.
>>Google Acquires DoubleClick # Google announced their acquisition of DoubleClick... for $3.1 billion.
Wikipedia explains, "DoubleClick offers technology products and services which are sold primarily to advertising agencies and me
>>DoubleClick Takes Ad Exchange on the Road # Apparently DoubleClick"s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers. DoubleClick announced plans for the exchange in April, short
>>DoubleClick"s Sneaky Ad? # DoubleClick, the ad company about to merge with Google, was caught advertising on Google for the keyword of competitor AdBrite. The ad"s title was short and sweet (and misleading): "AdBrite". I can"t
>>Google Changing Tune on Performics? # Since Google announced its intention to acquire DoubleClick, the industry has been buzzing with speculation about what would happen to Performics, the search and affiliate marketing agency side of Dou
>>DoubleClick "Gaudy and Irrelevant" # Ionut found an interesting bit on the Google/ DoubleClick relation. Quote from John Battelle"s book The Search:
There was always the fallback of simply running banners on Google"s prodigious traffi
>>European Commission Opposes Google/ DoubleClick Deal # Victoria Shannon at Herald Tribune writes:
European Commission competition authorities refused Tuesday to approve Google"s $3.1 billion purchase of DoubleClick, the Internet advertising company, an
>>Google to Acquire DoubleClick For $3.1 Billion In Cash # In a move predicted by R/WW"s Sean Ammirati and The New York Times a week or so ago, one of the big Internet companies has acquired online advertising system DoubleClick. And the buyer is none other t
>>Google"s DoubleClick Acquisition Under Scrutiny # Reuters/ CNN writes:
Lawmakers in Congress plan to hold hearings to air concerns about Google Inc."s proposed acquisition of Web advertising supplier DoubleClick Inc.
The Senate"s antitrust subc