Ionut found an interesting bit on the Google/ DoubleClick relation. Quote from John Battelle"s book The Search:
There was always the fallback of simply running banners on Google"s prodigious traffic -- one deal with DoubleClick, an ad network that specialized in serving graphical banners, would probably net the company millions of dollars. But that felt like a sellout -- DoubleClick"s ads were often gaudy and irrelevant. They represented everything Page and Brin felt was wrong with the Internet. "They didn"t want to turn the Web site into the online version of Forty-second Street, ...
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Source Link>>Blog:
Google Blogoscoped>>Publish Date: 4/17/2007 8:01:49 AM
>>Keywords: doubleclick irrelevant
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