The New York Times has a mighty interesting inside look at Google"s top search algo engineers, most prominently 39-year old Amit Singhal, and their methodologies. Some highlights:
Users expect more: Amit says search moved from "Give me what I typed" to "Give me what I want." Users expect more and more these days and take good results for granted... if something they"re looking for is not in the top 3 results, something feels broken.
Balancing changes: The engineers don"t make quick changes and often need to balance the pros and cons of a particular ranking algorithm tweak, because some searc ...
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Source Link>>Blog:
Google Blogoscoped>>Publish Date: 6/4/2007 8:01:11 AM
>>Keywords: google more
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